Sampling Strategies

An Overview of Computer-Assisted Telephone Interviewing and Telephone Sample

SCRI has developed a strong reputation for meeting tight deadlines for Computer-Assisted Telephone Interviewing (CATI) data collection and for providing high quality results within a competitive price framework.  Surveys can be conducted with either the general population, registered voters, likely voters or a client-defined population.

SCRI uses Voxco Computer-Assisted Telephone Interviewing (CATI) software on a local area network. SCRI maintains 48 interviewing stations on campus at Siena College. Our system can accommodate a number of questionnaire item designs including multiple response, randomized lists, open-ended and conditional responses.

Typically, SCRI utilizes one of three different sampling strategies for our CATI surveys.  Review some of the available sampling strategies below.

faq flyer